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Pitch for Hope’ : Chelsea Football Club and World Jewish Congress launch initiative calling for youth in UK, US, and Israel to propose creative ideas for curbing racism and anti-Semitism in sports

The initiative was made possible due to a contribution from Chelsea FC Club owner Roman Abramovich (L) and World Jewish Congress President Ronald S. Lauder (C).

NEW YORK—The British football club of Chelsea and The World Jewish Congress (WJC) have launched a new joint initiative on combating the widespread phenomenon of racism, xenophobia, discrimination, and anti-Semitism in sports, under the banner ‘’Red Card for Hate.’’

The first stage of this initiative, called the Pitch for Hope competition, is a hothouse of ideas, calling on young people ages 18-23 in the United Kingdom, the United States, and Israel to submit proposals for a unique and creative project to harness the spirit of comradery in sports to build bridges between people of all backgrounds, faiths, and walks of life.

In the UK and the US, Chelsea FC and the WJC have been reaching out to potential participants representing institutions working toward coexistence, including Jewish and Muslim organizations, as well as leading educational institutes.

The competition in Israel will draw participants from people of all religions – including Jews, Christians, Muslims, and Druze, to include minority groups in the peripheral north and south of the country, as well as members of the lower socio-economic strata. Seven institutions are scheduled to take part in the Israeli competition, with a focus on the visual arts.

Finalists will be invited to present their proposals at Chelsea FC’s Stamford Bridge stadium in London to a panel of judges representing the World Jewish Congress and Chelsea FC in September. The winners from each country will receive a $10,000 grant from the two partners to develop and implement their pilot project.

The competition will expand to Germany and France for a following round next year, following high-demand from football clubs across Europe.

This initiative was made possible due to a contribution from Chelsea FC Club owner Roman Abramovich and World Jewish Congress President Ronald S. Lauder.

Commenting the initiative, WJC CEO Robert Singer said: “Anti-Semitism is as dangerous in the sporting world as it is in civil society, and both are growing at alarming rates. It is our duty, as fans and as teams alike, to work together to put an immediate stop to this phenomenon,’’ stressed WJC CEO Robert Singer.

Chelsea FC Chairman Bruce Buck said: “We hope that our joint initiative will start a process that we believe is vital and long overdue. Change does not happen overnight, it takes time, education and understanding, and therefore we have devised the initiative as a long-term project that will grow and build, and hopefully inspire other clubs to follow our lead and create their own anti-Semitism initiatives, as well as working together with us on joint campaigns and activities.”

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